The Spanish clothing brand Zara announced that 100% of its fabrics will be produced sustainably by 2025. Inditex, the owner of Zara Home, Pull & Bear and Massimo Dutti and other brands, has committed to only use organic cotton or reused cotton, linen and polyester by 2025.

Inditex also committed to make its shops, logistic centers, and offices eco-friendlier by sourcing 80% of its electricity from renewable sources. This also includes the elimination of plastic bags by 2020, a 100% recycling rate of their accumulated waste and the use of 100% sustainable viscose by 2023.

Many fashion brands have already recognized the human and environmental threat of climate change; by implementing concrete sustainability goals, Zara is setting a huge example for the fashion industry. The CEO of Inditex, Pablo Isla, said that sustainability is a continuous process in which everyone at Inditex is involved, and in which all of their suppliers are successfully engaging.

These goals show the importance of sustainability in the textile sector and are an important step to make a difference. Nevertheless, electricity from renewables in Zara’s shops is not enough if production and transport continue to be dependent on fossil fuels. Moreover, the use of organic cotton does not always guarantee ethically and environmentally sound production conditions along the entire supply chain.

The platform of sustainabill can play a key role in reaching the above-mentioned sustainability goals. With the platform, companies can trace their products’ materials back to their origin – from the final shirt to the cotton field. Products can only be truly sustainable if companies have information on their whole supply chain up to the raw materials and know under which conditions the raw materials are sourced.