The study inquired what sustainable fashion constitutes for Zalando’s customers. Eco-friendliness was rated most important by 73 %, followed by fair working-/production conditions (63%), high quality (35%), animal protection (6%) and organic materials (2%). The main factors preventing customers from buying sustainable fashion are (perceived) higher prices (40%), unappealing designs (35%), or difficulties to find out which fashion is sustainable (29%).
In a joint project, sustainabill helped Zalando to uncover supply chains for some of their products. sustainabill’s cloud platform enables companies to control, map and visualize the entire supply chain by collecting data from suppliers and sub-suppliers. These insights facilitate a better risk screening and management and allows for a better control over social, political and environmental risks.